You have some good news and you want to share it with people in your area – one of the most effective ways is by sending a press release to your local media.
Newspaper, radio and television newsrooms receive hundreds of press releases every day. By following a few simple steps, you can make sure your press release gets the attention it deserves.
Keep it short and simple
Check your press release has all the important facts, but avoids putting in too much detail as editorial space and airtime is limited.
Make sure your press release can be read easily
Great ideas have been developed from scribbles on a torn piece of paper, but great press releases should be typed or written legibly.
Don’t forget to include your contact details
If someone wants more information, they will need to know how to get in touch. Include your name, title (if appropriate), contact telephone number and e-mail address (if available).
Send the press release to the right person
Making sure the press release gets to the right person at the right address is vital. You can check this information by calling the newspaper, radio station or television company and asking for the details you need.
The press release
Your press release should include the following pieces of information:
- who it is about
- what it is about
- where it is happening
- when it is happening
- contact information
See an example