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Satisfied customers at branded learning centres

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Over the past three years, learndirect scotland has engaged market research companies to carry out a Mystery Shopping exercise to explore the quality of customer service offered in the branded learning centre network.

Standards of service have always been high and every year have been getting higher. This year, the overall result was a customer satisfaction rating of 93.4 per cent.

Ninety seven branded learning centres were visited or called over a period of about two months, spanning late 2004 and early 2005.

In addition, a telephone survey was carried out to evaluate learner satisfaction with an online learning campaign.

May 2005