The Big Plus

A national awareness-raising campaign to encourage adults with low levels of literacy and numeracy skills to seek help was launched in 2004.

learndirect scotland is running the campaign – The Big Plus – which is funded by the Scottish Executive and supported by Communities Scotland.

National advertising and local promotional materials support the campaign, and a dedicated helpline was set up on 0808 100 1080.

The awareness raising TV adverts highlight the everyday problems that poor literacy or numeracy skills can cause and how people can get help locally to improve these skills.

It is estimated that there are 800,000 people in Scotland who need help with their reading, writing and numbers skills – one in five adults across the country.

The Scottish Executive is investing £51 million over five years to help improve adult literacy and numeracy in Scotland.

Support for learners is also provided through the Learning Connections team at Communities Scotland.

Visit The Big Plus website.